Here’s my somewhat eccentric take on Bumbershoot, up on the Amazon book blog.
Bumbershoot! Bumbershoot! Bumbershoot!
Try to bring a couple of authors in live to give readings. It’s easier than it sounds. They tend to congregate in coffee houses and make little bleating sounds when anyone recognizes them. So just take a net and baseball bat in with you, round up a few, and take them back to your place. Writers always like free food, so they’ll be grateful.