Guest blogger Kameron Hurley does most of her ranting at her blog, Brutal Women. You can findÂ some of her recent fiction in Yearâ€™s Best SF 12, Strange Horizons, and EscapePod. She currently makes a living as a marketing and sales copywriter in Ohio, and has sold or nearly sold or sort of sold or is still in the process of selling a book called Godâ€™s War, which may or may not actually be published at some unspecified period from an as yet unspecified publisher. Stay tuned.
Jay Lake recently made an observation about how copywriting differs from fiction writing. Copy doesnâ€™t just convey information. Itâ€™s about creating, building, and reinforcing a brand image. This generally means that once youâ€™ve got the brand â€œvoiceâ€ down, you spend a good deal of time rehashing and repurposing old copy. You repeat yourself. The key to writing copy for any big brand is consistency. Â â€œRepurposingâ€ isnâ€™t considered a bad thing. Ideally, everything you write should be immediately identifiable as the voice of that brand, even if you take out the company name and pretty graphics.