Comments on: Effective Immediately

By: Felix Gilman

Felix Gilman — Mon, 16 Mar 2009 23:26:56 +0000

“When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

i salute Mr. Howe’s commitment to self-parody

By: Seth Merlo

Seth Merlo — Mon, 16 Mar 2009 22:24:11 +0000

Pretty pointless. If they wanted to distance themselves from the geeky fanboy image in an attempt to prove that SF is much more than that, then doing something about their programming would’ve been the first place to start. Clearly, this decision means they’re not actually interested in SF at all, but what will make them a few $$ more. If they left the name and worked on the programming they could’ve said ’see, this is what SciFi can really be’.

By: Joe

Joe — Mon, 16 Mar 2009 21:36:30 +0000

Are you now changing to Noo Weerd as well? Iz wel kule.

By: Corey Redekop

Corey Redekop — Mon, 16 Mar 2009 20:55:33 +0000

Stewpyd mytherfykers.

By: David Moles

David Moles — Mon, 16 Mar 2009 20:38:15 +0000

Clearly an effort to differentiate themselves from the sort of SF fan who insists on pronouncing it “skiffy,” and in that spirit, I applaud.

By: jeff ford

jeff ford — Mon, 16 Mar 2009 19:51:08 +0000

As long as they run exemplary stuff like Stan Lee’s Harpies with William Baldwin, they can call themselves anything they want.

By: John Coulthart

John Coulthart — Mon, 16 Mar 2009 18:57:21 +0000

Jyf VyndrMyr?

By: Marty Stephenson

Marty Stephenson — Mon, 16 Mar 2009 17:36:24 +0000

That’s just stupid. But, then again look at their programming. Shyt Fy?

By: Bill Ectric

Bill Ectric — Mon, 16 Mar 2009 17:26:34 +0000

No, sir, I don’t like it.

By: Sovay

Sovay — Mon, 16 Mar 2009 16:33:05 +0000

Sy Fy

O dyr.