Comments

  1. jeff ford says

    As long as they run exemplary stuff like Stan Lee’s Harpies with William Baldwin, they can call themselves anything they want.

  2. says

    Clearly an effort to differentiate themselves from the sort of SF fan who insists on pronouncing it “skiffy,” and in that spirit, I applaud.

  3. says

    Pretty pointless. If they wanted to distance themselves from the geeky fanboy image in an attempt to prove that SF is much more than that, then doing something about their programming would’ve been the first place to start. Clearly, this decision means they’re not actually interested in SF at all, but what will make them a few $$ more. If they left the name and worked on the programming they could’ve said ‘see, this is what SciFi can really be’.

  4. says

    “When we tested this new name, the thing that we got back from our 18-to-34 techno-savvy crowd, which is quite a lot of our audience, is actually this is how you’d text it,” Mr. Howe said. “It made us feel much cooler, much more cutting-edge, much more hip, which was kind of bang-on what we wanted to achieve communication-wise.”

    i salute Mr. Howe’s commitment to self-parody