Interesting trailer for the Groff book. Fairly elaborate–it’s nice to see somebody (presumably the publisher) spending a chunk of change on promotion. Odd, though, in that nobody seemed to consider the central metaphor in the clip is exactly backward. Someone researching her ancestry is looking for the trunk of a family tree, not climbing it. And the cover for the book in the video isn’t what they ended up using. Seems a simple and relatively inexpensive thing to fix if they hope the video actually inspires people to seek out the book.
Quibbles, of course. The main thing is that this kind of promotion is good to see.